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Kheedim Oh, aka DJ O, is a multitalented New York City character with plenty of flavor— from spinning beats and breaks to the more traditional Korean art of spicy fermented cabbage.

“I’m the world’s biggest kimchee snob,” says the DJ/producer. “I was blessed, my mom makes really good stuff at home,” he says of his high standards.

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Learning the craft from mom, Oh set up shop and began creating crispy kimchee for himself and friends last year. After hipping the local butcher to his homemade goods while discussing the finer points of kalbi, the butcher offered to stock it, and the Mama O’s Premium Kimchee brand was born. Oh is now slowly moving the goods into select NYC retailers like the Essex Market and Marlow & Daughters

But there’s more to DJ O than cabbage and secret herbs and spices. His three man DJ band The Beatards have been rocking New York City for two years, most notably through their Mixtape Riot parties which helped break underground pop acts like Santogold and Spank Rock. “We rap and sing, we have back up singers. Some songs are folksy, some are electro,” he says of their party-time sound, which you can find on their new Big Bad Beat EP, primed for distribution in Japan.

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Beyond the beats and cabbage, Oh has gotten himself an agent after scoring his first movie role in the Sundance showing indie drama Toe to Toe. “I thought, ‘Why not see what other gigs I can get?’ So far I’ve been sent on two auditions for Asian guys who can’t speak English,” he says, laughing. “That’s Holllywood. It’s fun though because it’s not my career. At the very least, it’s a good way for me to get out and promote my music and maybe get some people into kimchi.” Like the side dish, a little hustle seems to go well with everything.