Barcelona-based Apartamento is a different sort of interiors magazine, one absent of the pompous gloss and unrealistically tidy bedrooms typically captured by Conde Nast lenses. Instead, Apartamento does something so simple and desirable that you can’t believe it hasn’t been done before: Using honest photography, they show you the insides of homes around the world owned by interesting creative luminaries.
 have a refreshing frankness, shot in natural light and apparently with little preparation on the part of the residents; the effect is less like you’re looking at the results of a photo shoot and more like Mills has spontaneously invited you over for coffee.
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Alongside the photos, Apartamento mixes in thoughtful essays and interviews on what it means to live in a space, a place, an area, a city. “The concept of home as a canvas, a blank page on which to leave traces of our lives and selves, is at the core of Apartamento’s philosophy,” says editor Marco Velardi (who runs the magazine along with graphic designer Omar Sosa and photographer Nacho Alegre). “The acquisition of personal space marks the beginning of one’s adult life, of the construction and assertion of the ‘I.’ Apartamento wants to document this journey in all its different phases by focusing on environments that tell real stories.”
Issue 23 The Collectors
Comments
It’s true that looking into a person’s home and natural way of living tells a story of their character and their life, which is a subject of great interest to me. What a person says could be very different to what he/she is like. A personal space doesn’t lie.
It would be amazing to see Apartamento grow and spread around the world *ahem* Malaysia included, hopefully.
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