Theme | Fashion

The New's Sung Choi, Clae

Clae’s unique approach fills a void in the shoe market for stylish, upscale shoes that still reference sneaker culture.
The New's Alexander Wang

Wang takes familiar looks, sometimes regarded as trashy or kitsch, and turns them into something modern and luxurious.
The New's Sonyon

In the world of Sonyon, you are the main character, and you populate your world with imaginary friends, purchasable in small boxes.
Theme Undercover Under Construction

Fashion designer Jun Takahashi reinvents his label Undercover from dark, punk-influenced to sexy and feminine.
The New's SSBA

It’s not surprising that SSBA literally means “shit” in Korean—founder Jang likes to stir shit up, figuratively.