Earlier this year Microsoft put all their ($300 million) eggs in one basket and signed with much lauded Colorado-based ad agency Crispin Porter + Bogusky. The first set of ads from CP+B was a very strange ad with Seinfeld and Bill Gates that got very mixed reviews. There were a second round, which no-one noticed, and these are the third series of ads. Personally, I think playing defense to Apple’s Mac vs PC campaign only legitimizes the reasons people are switching in droves to Mac OS. If I were Microsoft, I would have simply created ads that highlight the many things that are built into their operating systems, things that just say “Our products do this!”

If I had $300 million, I could probably get Pharell to say he was a Republican. (If you look at the video closely, you’ll see most of the people are crossing their fingers behind their backs, so it doesn’t count.)