We received an email from Samia Malik (ihtgw), a young designer who is trying to find some justice in the creative process. Here’s the text in full:
“After much contemplation I’ve decided to write this, mainly working out, that I’m one of the victims who has not much to loose, and also considering that; I don’t hesitate being vocal about uncovering the truth. Here goes:
In 2007 a couple of months before launch of M.I.A’s 2nd album, her brother Sugu contacted me via myspace to work on, design samples for M.I.A’s KALA album merchandise t shirts. I emailed a few samples of my work to Sugu and he liked them, from there I had a meeting with M.I.A. Before meeting started; Sugu asked me to pretend we were mates, as in we hang out together, this was not true at all, because, as I said we met on myspace, only to discuss M.I.A’s merchandise t shirts and there was no friendship beyond that. This was the first indication that things were slightly dodgy. First meeting with M.I.A; she gave me her art work, looked at samples of my design work, explained what she likes and didn’t like. This gave me a good indication of how to work on: design layout and what materials would be best to use for type of design she wanted to achieve.

M.I.A. President Tee shirt
Within a week or two I had all key merchandise samples ready. This all required a good 5 days work week, involving: leg work, buying/ choosing materials, having meetings with printers explaining how the art has to be designed on t shirt, and matching different material with different colour t shirts. On top of this, there was more bits of work, they wanted me to do such as: designing a collection and a few other t shirt prints. After all this was completed, all key samples were sent to M.I.A; she liked the samples.
Next meeting was arranged; by this meeting I had to be straightforward about my freelance rates, as there was no discussion of this at the start. 2nd meeting involved talks about: quote, quantities, t shirt colours, logistics, further design ideas, and also this meeting took over 3 hours. The meeting before this, I was waiting for a good 2 hours and M.I.A didn’t even show up. For me this is serious valuable time, that I can invest in my own work. In 2007 I was working on developing my label, I was not looking to do any work experience, I’ve had my fair share of useful work experience in my late teens and early twenties. In first meeting with M.I.A, I had no idea of exactly what I was expected to do, therefore I had I no time to think about freelance rates, and contracts before hand. By the last meeting I knew; there was no way I could do all this running for scraps, I had bills to pay. I went away put together quotes for; dealing with manufacturing 5000 t shirts. Without any exaggeration, my quotes and freelance rates were fair and realistic. But if M.I.A agreed with my quotes then she would have to sell t shirts on her webstore for an extra £10/£15.
About a month went by; after emailing these quotes, and there was no reply from M.I.A’s team, I thought they didn’t like the samples, and weren’t going to use them. M.I.A launched her webstore in early August 2007, and she was selling t shirts I sampled, technically I had had 50% design rights over those t shirts. I spoke to one of my long term business advisors, who has worked in the fashion industry for atleast 30 years. He was adamant that I take further action; he heard, a very similar story from another designer about MIA.
This was not a simple copy right issue, it was a technical copy right issue, only specialist design lawyers are skilled enough to work on these issues. They understood my case, and agreed that I had rights over each one of those 5000 t shirts. These lawyers cost £400 an hour, there was no way I could afford to hire these lawyers, so I had to put the case on hold.
In the past couples of years I’ve come across similar stories about M.I.A. What triggered me to write this today: recently I found out MIA president T shirts (t shirts I sampled), were her best selling merchandise t shirts. When I first heard this, I laughed it off, but it kept on knocking on my head in past couples of days. Fact there’s no mention ever by MIA that I even worked on designing those t shirts, she could have even given me that much credit. I have tried to discuss above issue with MIA and her team, but there is NEVER no response. A fews months after all this happened in 2007, I received a message on myspace from Afrikan Boy, who said maya and sugu, recommended he contact me for t shirt designs. And no, there was no work with Afrikan Boy; I laid out costs and contracts from the first second and he never replied. THE SHAME!
From all this I learnt it was absolutely vital to layout contracts before any discussion of design work proceeds. Another reason I decided to write this because as humans, we are all responsible for each other; if anyone reads this and passes the word, it might save someone else being used abused victim of MIA and her team.”
[ED - Essentially what it comes down to is that M.I.A.’s brother, Sugu, probably shafted this girl and then pocketed the money. M.I.A.’s folk - a response?]







Issue 23 The Collectors
Comments
NAH SUGU nah shafted pocketed money he not like that!
sugu was not only to blame, it involved MIA’s general team and most decision made MIA herself seemed to have the last say
I’m glad you decided to publish this story. I’m a designer and have had work stolen in a similar way. It’s hard to protect yourself in this industry so thank you for encouraging others to stand up for themselves and most importantly establish a contract beforehand.
Designers alike: Do not be fooled by a celebrity name or company you think is legit. If you are passive you will most likely be taken advantage of so protect yourself with a fair contract and demand 1/2 upfront.
I think you are absolutely doing the right thing by letting people know about this. Just because they have power and money it doesn’t mean that it gives them the right to walk all over people. A friend of mine recently started working for Sugu and so far what she’s said about him makes me think there’s something very shady about him. Apparently M.I.A. is his puppet and he calls all the shots. Of course my friend is swayed by all the promises of fortune and fame. He even told her she didn’t have to worry about college anymore because he could “just buy her a degree”. Unfortunately, he was serious. But what does this tell you about his character and morality?
I’m sorry this happened to you, but I’m sure that you will succeed by your own merits without needing anything from these people
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