Open with a cinematic wash of sounds and samples. Pick up the pace a bit with a strong synth pattern and an accompanying guitar riff. Peak with a pulsing bassline and tribal percussion, then kill them softly with a five-minute lesson in the Swedish language accompanied by symphonic melodies.
May sound strange, but Swedish sound maker Eric Berglund has created just that. On his first album under the ceo moniker, Berglund imparts on the listener an electro-pop package of scattered beats, bouncy tracks and effect heavy productions that could only come from the land of Dolf Lundgren.
Heavy in concept but light in production value, White Magic makes up for what it lacks in length, with opulent beauty.
See what I mean: