Chanel Mobile Art
By Theme Staff | October 13, 2008 | 0
Chanel’s quilted 2.55 bag is a legendary icon on the arms of socialites and inside closets of fashionables everywhere. Now the design house is making it the focus of their latest venture: “Chanel Mobile Art”—an entire exhibit housed inside a collapsible pod that serves as a traveling museum. The futuristic-looking structure, called the Art Container, was personally commissioned by Karl Lagerfeld and designed by architect Zaha Hadid. The fashion-art-architecture event will be showcasing the creative interpretations of the symbolic Chanel bag through twenty cutting-edge artists from around the globe. With a talent roster that includes Yoko Ono, Lee Bul, and Russian collective Blue Noses, artistic interpretations are said to vary tremendously. Preparation for the project involved an intimate tour of Coco Chanel’s apartment in Paris and the workshops in Verneil where the bags are handmade. Taking Stephen Shore’s photographs portraying these workshops in the style of American landscape painting and pairing that with Sylvie Fleury’s leather-lined room—suddenly you feel like you’re walking inside a handbag. “Chanel Mobile Art” will be touring worldwide until 2010, making a stop this fall in New York City. The installation will be on view in Central Park at the Rumsey Playfield, a week from today, October 20th through November 9th.
Issue 24 Apprentices